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Business Builders Workshops

  • 18 Jun 2019
  • 8:00 AM - 11:00 AM
  • NDSU Research & Technology Park


Registration is closed


Market Analysis - Is Your Business Idea Viable?

Presented by Del Carver, SCORE

 June 18, 2019 – Registration 8:00am – Workshop 8:30 – 9:30am – Q&A 9:30 – 10:00am

  • What does the industry where your firm will compete for customers look like?
  • What value will you create for potential customers?
  • If you are able to create value for your customers, will you be able to capture any of it?
  • Who holds the value-capture power in the industry you are entering -- buyers, suppliers, customers or others?  (Today’s customer is much more powerful than in the past)
  • How will your firm be differentiated and stay that way?
  • Are there few or many prospective customers for your product or service? I can show examples of how to define market segments and determine their size.
  • What is your immediately addressable market?
  • How will you address that market in terms of Product, Price, Promotion and Place?
  • Who will be your first customer?
  • How will you move from that first customer to the 10th, 100th and millionth?
  • What is the cost of acquiring a new customer?
  • What kind of skills will you want to procure from your team members to complement your own?
  • When will you need to incorporate people with those skills into your business?

NDSU Research & Technology Park

Lower Level Conference Room

1854 NDSU Research Circle North, Fargo, ND

Register at:  https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eg3zsn014385bd25&oseq=&c=&ch=

Sherri Komrosky
Business Opportunity Specialist
North Dakota District Office
U.S. Small Business Administration
(701) 239-5658

Cell (701) 864-0183


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