Business Builders Workshops

Market Analysis - Is Your Business Idea Viable?

Presented by Del Carver, SCORE

 June 18, 2019 – Registration 8:00am – Workshop 8:30 – 9:30am – Q&A 9:30 – 10:00am

• What does the industry where your firm will compete for customers look like?
• What value will you create for potential customers?
• If you are able to create value for your customers, will you be able to capture any of it?
• Who holds the value-capture power in the industry you are entering -- buyers, suppliers, customers or others?  (Today’s customer is much more powerful than in the past)
• How will your firm be differentiated and stay that way?
• Are there few or many prospective customers for your product or service? I can show examples of how to define market segments and determine their size.
• What is your immediately addressable market?
• How will you address that market in terms of Product, Price, Promotion and Place?
• Who will be your first customer?
• How will you move from that first customer to the 10^th, 100^th and millionth?
• What is the cost of acquiring a new customer?
• What kind of skills will you want to procure from your team members to complement your own?
• When will you need to incorporate people with those skills into your business?

NDSU Research & Technology Park

Lower Level Conference Room

1854 NDSU Research Circle North, Fargo, ND

Register at:  https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eg3zsn014385bd25&oseq=&c=&ch=

Sherri Komrosky
Business Opportunity Specialist
North Dakota District Office
U.S. Small Business Administration
(701) 239-5658

Cell (701) 864-0183

sherri.komrosky@sba.gov